User Research User Experience Design Design System Low-High Fidelity Design Usability Testing Prototyping
Timeline
6 Months (Contract Role) Jan 2022 – July 2022
Problem Statement
Great office furniture is built to last. But 99% of it ends up in a landfill because companies don’t have a proactive plan in place when getting rid of their office furniture.
Breaking this cycle of waste by helping companies plan for the lifecycle of furniture – right from the time of purchase. Because that is the only way to keep it out of landfills.
Market Study
$72 Billion in new office furniture sales annually
17 Billion pounds of office furniture are in landfills each year
$5.9 Billion in potential untapped revenue stream sitting in landfill
Goals
Companies upload furniture inventories by their office location.
Each piece of furniture receives a unique Reseat ID.
Companies can track the furniture throughout its lifecycle.
Create Requisitions for vendors to Move/Sell/Donate their furniture.
Solution
Reseat ID is a tool for furniture dealers, architects, & brands to give commercial furniture a second life.
A one-stop platform for companies to manage their furniture and help users create requisition requests to sell/move/donate their furniture.
Generative Research
I conducted 1:1 interviewed with 5 people from the furniture industry to understand the User Problems and Goals. On the basis of user interviews, I conceptualized the user personas. These helped to paint a clear and realistic picture of users’ goals, needs, and behaviors.
User Problems
Manual furniture relocation within growing offices is error-prone.
1
Excess furniture accumulates in the warehouse due to changing occupancy needs of the company.
2
Tracking furniture across locations is challenging without a system in place.
3
Email-based order communication frustrates users; a unified tracking solution is desired.
4
Discovery Sessions
Further discovery sessions helped me understand the needs of the users, and I conducted a card sorting exercise to comprehend their needs and wants.
Task Analysis
After understanding the workflow, to enhance usability and user satisfaction, I analyzed the tasks users perform to achieve their goals in a digital product and then worked to elevate and optimize the sequence of steps they would take to accomplish these tasks.
Workflow Analysis
User 1 (SP): Approve proposal to relocate existing furniture between offices based on occupancy needs, typically with the company’s designated furniture vendor.
User 2 goal: Furniture vendor handles company office furniture requests, creates space plans, and submits proposals.
User 3 goal: Movers : Fulfill furniture delivery request before installation day.
Ideation Phase
User Flow Diagram helped me outlining a flow for the customer platform, which was connected to both the Admin and Vendor platforms. Starting with a list of screens, I sketched wireframes and concurrently established a style guide for this application. This process aided me in brainstorming ideas for the application, and the style guide ensured consistency for the designs.
Design Decision
After digitizing the selected sketches, I proceeded to test the mid-fidelity designs to transform them into finished MVP designs. Here is an overview of the product page design decisions and the transformation process.
Product Page
Before
After
Final Screens
Reflection
System Thinking is Crucial in Experience Design
This project helped me learn the process of end-to-end product design and understand why system thinking is crucial in experience design. When designing a platform containing both service providers and receivers, it is important to include both sides of users in designing the system. Even though I can only start with one side of the platform, I need to understand other users to make decisions. Design decisions and features for one side are usually decided by the need and preferences of the other side.
Documentation is Important
Documentation helps to ensure consent and expectations. It helps to tell the narrative for decisions made, and how the team or the users responded to different situations.
Results
97% of the manual work and email communication are digitalized through the platform, which serves streamlined work orders and tracks approvals.
85% of users were able to track and keep count of furniture in different office buildings with ease and can keep track of their lifecycle.
Net Promoter Score – Would you recommend this application to other people? (In-app survey)
Ask the customers to rate a feature and get exact results and feedback to further iterate on the designs to meet Customer Satisfaction.